App Modernization: A Marketing Automation Platform that powers 2M+ Customers

Industry

Retail

Engagement Duration

2+ Years

Funds Raised

$1M USD

Reengineering for Future Readiness

Reelo approached SoluteLabs when the MVP they had built with a previous vendor struggled to stay up during rush hours and had gotten riddled with bugs.

After a detailed analysis, we concluded that it was best served if we would redo the entire application from scratch on a modern tech stack. Priming it for success and beyond.

Services

App Modernization

Agile Team On Demand

Challenges

Reelo.io, a leading marketing automation platform, needed a comprehensive overhaul to enhance scalability, user experience, speed, and security.

Database Inconsistencies

The existing user database contained numerous inconsistencies, including duplicate records and faulty transactional information.

Ensuring Data Integrity

Migrating 1.5 million records without data loss or corruption was critical. We employed a phased migration approach with extensive testing at each stage.

Building for Scale

The platform initially served 20,000 users but needed to scale for millions without a significant architecture change or high costs.

Minimizing Downtime

Reelo needed to maintain its services for its 2000+ business and 2 Million+ end customers during the overhaul.

Enhancing System Security

Upgrading the security infrastructure was essential to protect against potential threats during data migration.

Response

We a part of our initial deliverables and ongoing product engineering, we helped the client by creating a dedicated team that span across Design, Development, QA, and DevOps. We also created four core interfaces, two web apps for the business users and Mobile Apps for end customers

Business Admin / Owner

Customer Loyalty App

Server Application / CX Facing

Data Migration

B2B Users

These features collectively empower Reelo.io’s B2B users to enhance customer engagement, drive loyalty, and improve overall business performance.

Customer Segmentation

We implemented a robust customer segmentation feature that allows businesses to identify and categorize their most engaged customers, highest spenders, most frequent buyers, and more. This insight helps businesses tailor their marketing strategies to different customer segments, enhancing engagement and loyalty.

Real-Time Analytics

We developed intuitive dashboards that provide real-time analytics, enabling business owners to gain deeper insights into the consumption patterns of their offerings. These analytics help in making data-driven decisions to optimize performance and customer satisfaction.

Loyalty and Rewards

We designed a comprehensive loyalty and rewards program that allows businesses to attract and retain customers by offering incentives. This program helps businesses to foster long-term relationships and increase customer retention through targeted rewards and benefits.

Personalized Targeting

We created a personalized targeting system that enables businesses to craft specific offers for distinct customer segments. For example, businesses can send special offers to customers who used to visit frequently but have not returned recently, or offer exclusive deals for customers during their birthday week.

Feedback

We developed a feedback collection feature that allows businesses to gather valuable insights from their customers. This feedback helps businesses to understand the quality of their services, identify areas for improvement, and enhance the overall customer experience.

POS Integration

We integrated the platform with various Point-of-Sales (POS) applications such as PetPooja and DotPe. This integration facilitates automated data capturing, streamlining operations, and ensuring accurate and timely data collection for better business management.

B2C Users

End Customers could use Reelo to stay connected with the businesses they interacted with, view offers, checkout their existing reward points and more!

Reward History & Redemption

We developed features that allow customers to easily view their reward history and redeem rewards seamlessly. This transparency and ease of use enhance customer engagement and satisfaction.

Check and Receive Offers

The app enables customers to check available offers and receive personalized notifications about new deals and promotions. This keeps customers informed and encourages repeat visits to participating businesses.

User-Friendly and Secure

The app is designed with a user-friendly interface and advanced security measures, ensuring a smooth, enjoyable, and secure experience for all customers.