Reelo

A Loyalty App that motivates & rewards 1 Million+ users and helps 1200+ Businesses grow

loyalty app
loyalty app
BRIEFDISCOVEROUTCOMESIMPACT

Background

Attracting a new customer costs five times than retaining an existing one. Profitable businesses focus more on building a loyal relationship with existing customers than spending on acquiring new ones.

Deliverables

  • Back End Development with
    Ruby on Rails
  • Front End Development with
    ReactJS (Hosting on AWS)
  • Web app integration with Point-of
    Sale (PoS) systems, SMS providers
  • Native iOS Development
  • Native Android Development
  • Data Migration

Reelo Under the hood

Reelo allows small and medium-sized B2C enterprises to create a pool of loyal, returning and highly motivated customers. It is the technology solution for setting and running your own digital rewards program. There are no complex hardware or IT integration required for businesses.

The benefits are
immense

  • Fully automated marketing
    campaigns that run 24x7
  • Customers motivated to
    keep coming back to you
  • Integrates with existing
    POS systems
  • Relevant customer
    data to make smarter
    marketing decisions
  • Demonstrated ROI on
    campaigns

For Businesses

Reelo is a highly
sophisticated
marketing
solution for SMBs.

It combines the power of personalized marketing including loyalty, rewards and referrals. Businesses have access to real-time analytics, can send targeted push, SMS and email notifications, and gather customer feedback.

Key features

PRODUCT DESKTOP APP DESIGNS

 Reelo reports app design
Surge time app design
Reelo App design for customer

For Customers

Reelo is equally engaging for the
end-customers.

All they need to do is provide their mobile number at the outlet and start earning rewards. The app provides detailed information on rewards earned at specific outlets. The rewards can be encashed the next time they visit a specific outlet (salon, cafe, restaurant etc.)

Key features

PRODUCT MOBILE APP DESIGNS

Overcoming
development
challenges

The old platform was written in PHP and it
quickly started seeing problems in scalability.

With the number of users growing steadily,
frequent crashes due to load and server going
down impacted user experience. Hence, the
platform had to be reengineered using better
technology. Before the new platform was built
with RoR, it had about 70,000 endusers and
150- 200 businesses using the solution.

RoR development
RoR development

Our product re-engineering
solutions have helped Reelo
reach more than
1,000,000+ users
and 1200 businesses
across India.

Since Reelo was and continues to be a fast-
growing platform, speed, scalability and
security were the top priorities for the product.

Hence, our team narrowed down to using
Ruby on Rails to do the product engineering.
We had to ensure that the product was
neither over engineered (otherwise it would
increase costs unnecessarily) nor
underengineered (else it would impact user
experience).

The old system/platform had almost 1.5 million records which needed to be migrated to the new system in a secured way.

Our team did the necessary research and went the extra mile to understand the database to do the required data migration.

Loyalty/reward based apps look incredibly simple to end-users but have equally complex back-end operations.

Reelo is available for both business owners and end users. The main business targets for this platform are salons, restaurants, small retailers, cafe shops etc. Now, these can have multiple branches spread across cities and nationwide.

Now tracking, segmented user data on a daily basis adds another layer of complexity to this reporting feature.

It differs from business to business. Also, these are super-important because marketing-decisions depend on their accuracy. Besides, the tracking of email, push and SMS notifications for marketing campaigns was also complex with respect to scalability, which we implemented flawlessly.

Business impact

58%
Increase in daily
active users (DAU)

45%
Increase in User
retention time

5X
Increase in client
base in the first
year of launching
the new product

1M+
End customers
across India

30K+
Transactions
daily

Technologies used

Sketch

To wireframe and bring life to pen and paper ideas

Kotlin & Swift

To create native mobile apps

Kotlin

To create native android apps

Swift

To create native ios apps

Java

To create native android apps

Tokbox

To power video consultations

Pubnub

To integrate real-time chat

CodeIgniter

To host cloud services including Databases, Servers, CDNs and more

Bootstrap

To host cloud services including Databases, Servers, CDNs and more

AWS

To host cloud services including Databases, Servers, CDNs and more

Canvas

Building data-intensive, real-time applications

TypeScript

Building data-intensive, real-time applications based on JavaScript.

Webpack

Building data-intensive, real-time applications

Jest

Building data-intensive, real-time applications

Puppeteer

Building data-intensive, real-time applications

Growth and costs have both improved thanks to SoluteLabs’
work. They have a strong understanding of internal culture goals
and offer unique advice to help create and achieve those ends.

Parin, Founder - Reelo

Talk to our experts to see which
technology is right for your mobile app.

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