Rebuilding Reelo's Restaurant Loyalty Platform from the Ground Up

$1M

Seed round raised

2M+

End customers on the mobile and web apps

35K+

Daily transactions

About this engagement

Industry: Retail
Services: AI-Native Product Engineering

Reelo is a customer loyalty and marketing platform for restaurants and cafés. Businesses use it to reward their regulars, win back lapsed visitors and see who comes through the door.

Reelo came to us when the MVP a previous vendor had built struggled to stay up at rush hour and was riddled with bugs, at about 10,000 end customers. We rebuilt it from scratch on a modern stack, with a dedicated team across Design, Development, QA and DevOps that built four interfaces: two web apps for business users and mobile apps for end customers. Reelo served 20,000 end customers by the time the new platform was ready for the migration, and over two years that grew past 2 million.

“They understand our vision and are able to cope with the speed of development while ensuring the platform is robust enough to handle our usage.”

Parin Sanghvi

Founder, Reelo

Read the review on Clutch

Solution

We rebuilt the product around its hardest hour.

Product and UX design

Web and mobile apps

QA and DevOps

Deliverables

Merchant dashboard

Customer segmentation and real-time analytics for each business.
Loyalty and rewards, with personalised targeting such as offers for lapsed visitors and birthday-week deals, and feedback collection.
POS integration with PetPooja and DotPe.

Customer loyalty app

Customers see their reward history and redeem rewards from their phone.
Offers and notifications from the places they already visit.

Rebuild and migration

We migrated the records in phases, with testing at each stage.
The new architecture scales to millions of users, and the security infrastructure was upgraded during the migration.