App Modernization: A Marketing Automation Platform that powers 2M+ Customers
1M$
Seed Funding Raised by Reelo that was a direct result of our contribution to building out the platform
2M+
Users on the platform that were able to use the Mobile and Web Apps with no downtime since launch
35K+
Daily Transactions on the platform that peaked at certain hours like restaurants would peak at lunch and dinner times
Industry
Food & Restaurant
Funds Raised
$1M USD
Timeline
2+ Years
Reengineering for Future Readiness
Reelo approached SoluteLabs when the MVP they had built with a previous vendor struggled to stay up during rush hours and had gotten riddled with bugs.
After a detailed analysis, we concluded that it was best served if we would redo the entire application from scratch on a modern tech stack. Priming it for success and beyond.
Challenges
The existing user database contained numerous inconsistencies, including duplicate records and faulty transactional information.
The existing user database contained numerous inconsistencies, including duplicate records and faulty transactional information.
The existing user database contained numerous inconsistencies, including duplicate records and faulty transactional information.
The existing user database contained numerous inconsistencies, including duplicate records and faulty transactional information.
The existing user database contained numerous inconsistencies, including duplicate records and faulty transactional information.
Database Inconsistencies
Ensuring Data Integrity
Building for Scale
Minimizing Downtime
Enhancing System Security
Database Inconsistencies
The existing user database contained numerous inconsistencies, including duplicate records and faulty transactional information.
Response
We a part of our initial deliverables and ongoing product engineering, we helped the client by creating a dedicated team that span across Design, Development, QA, and DevOps. We also created four core interfaces, two web apps for the business users and Mobile Apps for end customers
Business Admin / Owner
Customer Loyalty App
Server Application / CX Facing
Data Migration
Deliverables
Business Owners
Customer Segmentation
We implemented a robust customer segmentation feature that allows businesses to identify and categorize their most engaged customers, highest spenders, most frequent buyers, and more. This insight helps businesses tailor their marketing strategies to different customer segments, enhancing engagement and loyalty.
Real-Time Analytics
We developed intuitive dashboards that provide real-time analytics, enabling business owners to gain deeper insights into the consumption patterns of their offerings. These analytics help in making data-driven decisions to optimize performance and customer satisfaction.
Loyalty and Rewards
We designed a comprehensive loyalty and rewards program that allows businesses to attract and retain customers by offering incentives. This program helps businesses to foster long-term relationships and increase customer retention through targeted rewards and benefits.
Personalized Targeting
We created a personalized targeting system that enables businesses to craft specific offers for distinct customer segments. For example, businesses can send special offers to customers who used to visit frequently but have not returned recently, or offer exclusive deals for customers during their birthday week.
Feedback
We developed a feedback collection feature that allows businesses to gather valuable insights from their customers. This feedback helps businesses to understand the quality of their services, identify areas for improvement, and enhance the overall customer experience.
POS Integration
We integrated the platform with various Point-of-Sales (POS) applications such as PetPooja and DotPe. This integration facilitates automated data capturing, streamlining operations, and ensuring accurate and timely data collection for better business management.
End Customers
Reward History & Redemption
We developed features that allow customers to easily view their reward history and redeem rewards seamlessly. This transparency and ease of use enhance customer engagement and satisfaction.
Check and Receive Offers
The app enables customers to check available offers and receive personalized notifications about new deals and promotions. This keeps customers informed and encourages repeat visits to participating businesses.
User-Friendly and Secure
The app is designed with a user-friendly interface and advanced security measures, ensuring a smooth, enjoyable, and secure experience for all customers.
