Award Winning, Transformative Product Engineering for a Media SaaS Unicorn
300+
Customers onboarded onto the platform for streamlined content distribution.350+
Content assets published to the library, increasing exposure for content owners.700+
Content deliveries facilitated through the platform.
About Amagi
- Industry
- Media
- Investment
- 28k+ man-hours
- Timeline
- March 2022 to November 2025
- Services
- AI-Native Product Engineering
Amagi is a media SaaS company running cloud broadcast and streaming infrastructure for live and on-demand television, and its platform carries channel delivery for content owners and FAST platforms worldwide.
SoluteLabs worked as an extended product team on two of those products: the Customer Central portal, where a customer sees discovery, distribution, delivery and analytics in one window, and Amagi CONNECT, the content marketplace that puts content owners and FAST platforms in the same place.
“The success of Amagi Connect could not have happened without the support we got from SoluteLabs.”
Keren Dalal
Product Leader, Amagi
Solution
We ran as an extended product team inside Amagi's own development cycle, building two products rather than handing their teams one more system to integrate.
The two answer the same question from opposite ends: Customer Central gives a customer one window on their own content, and Amagi CONNECT gives content owners and FAST platforms one place to find each other.
Customer Central Portal
Amagi CONNECT
Deliverables
Customer Central Portal
- Customers see discovery, distribution, delivery tracking, deal approvals and analytics in one window.
- Channel performance and hours of viewership are read off the same dashboard rather than chased across products.
Amagi CONNECT
- Content Innovation Awards 2022, Distribution Innovation category, awarded by Television Business International to Amagi Corporation for Amagi CONNECT.
- A content marketplace where content owners and FAST platforms manage distribution and find new partnership opportunities.
- Connections are grouped by partner, so each channel's distribution state sits under the partner it runs with.
Outcomes
Both products are live on Amagi's platform. Here is what they carry.
Two products, live on the platform
The Customer Central portal carries discovery, distribution, delivery tracking, deal approvals and analytics for Amagi's customers.
Amagi CONNECT runs as the content marketplace between content owners and FAST platforms.
Both are branded and operated as Amagi products, not as a vendor tool bolted alongside them.
What the platform carries
300+ customers onboarded onto the platform.
350+ content assets published to the library.
700+ content deliveries facilitated through it.
An award, and an engagement that finished
Amagi CONNECT won the Distribution Innovation category at the Content Innovation Awards 2022, awarded by Television Business International.
SoluteLabs worked as an extended product team from March 2022 to November 2025, an investment of 28k+ man-hours.
Amagi runs both products today.
Need a second product team that can ship inside your own release cycle?
That is what you just read: two products for a media SaaS platform, built alongside the teams already running it. Let's talk about yours.
