Product Engineering and Computer Vision AI for Ivy Mobility
97%
Shelf detection accuracy<3 min
Image to insightRetail
IndustryAbout this engagement
- Industry
- Retail
- Services
- AI-Native Product Engineering
Ivy Mobility is a leading provider of intelligent Route-to-Market (iRTM) solutions for consumer goods companies.
SoluteLabs worked on three parts of that business. We ran a dedicated product engineering team on the core iRTM product, we built the computer vision pipeline behind Ivy Eye, and we rolled the core product out for individual customers.
“I can refer SoluteLabs with confidence, knowing they'll deliver. They have for the last seven years.”
Prasaanth Subbiah
Director of Strategy, Ivy Mobility
Solution
Product engineering across the core iRTM apps, distributor ordering and customer rollouts, with a computer vision pipeline that reads each shelf photo in three stages. Object detection finds the products on the shelf, image classification decides which SKU each one is, and optical character recognition reads the price and promotion tags beside it.
Object detection
Image classification
Optical character recognition
Deliverables
iRTM product engineering
- A dedicated team across Design, Development, QA and DevOps worked on the core Ivy Mobility iRTM product.
- It built two web apps for business users, mobile apps for end customers, and ordering surfaces where distributors place orders.
Ivy Eye shelf recognition
- Ivy Eye is an Android and iOS app: a merchandiser photographs the shelf, and the result syncs for a supervisor to act on.
- It identifies and counts SKUs on the shelf, competitor products included.
- It tracks display, assortment, price and promotion compliance from the same photo.
Customer rollouts
- One core product, configured and deployed separately for each enterprise consumer-goods customer.
- Rollouts across regions and languages, including customers in Europe and Japan.
“We never differentiate between our own internal employees and partners from SoluteLabs. They became one of us.”
Anand Venkatesan
Head of Strategic Initiatives, Ivy Mobility
Outcomes
The core iRTM product shipped on web and mobile
Designed, built, tested and deployed by one dedicated team.
Shelf photos became shelf data
A phone photo comes back as counted SKUs, competitor products, prices and promotions.
One core product, rolled out customer by customer
The rollouts reached customers across regions and languages.
Build the Product Your Field Teams Run On
From the apps in the field to the computer vision that reads the shelf. Let us look at yours.
