Digital Transformation for the World’s Third Largest Marine Co
Industry
Marine
Investment
90k+ Man hours
Timeline
5+ years
Navigating the Digital Waters: A Maritime Industry Transformation
Synergy Marine Group, the world's third-largest ship management company, partnered with us for a transformative digital journey. By developing multiple apps to streamline their technical, commercial, crew management, and other maritime services, we significantly enhanced their operational efficiency, driving substantial improvements in performance and service delivery across their global operations.
Challenges
Synergy Marine Group faced inefficiencies and revenue leakage due to outdated technologies and manual processes Crew Management, Vessel Management, QHSE, and Crew Wages. Key issues included:
1.
Outdated Tech and UX
The system's outdated technology and poor UX led to frequent downtimes, user frustration, inefficiency, steep learning curves, and poor user adoption.
2.
Poor Reporting and Analytics
Limited reporting tools hindered data-driven decision-making, affecting strategic planning and operational insights.
3.
Difficulty Handling Large Data Volumes
The system struggled with increasing data volumes, impacting data accuracy and overall efficiency.
4.
Difficulty Sourcing Seafarers
The system struggled to source seafarers at the right time, causing delays in vessel operations and staffing inefficiencies.
5.
Lack of Communication Capabilities
The system lacked the ability to connect or communicate with shore-based staff and sailing seafarers, leading to coordination issues and operational delays.
6.
Document and Contract Tracking Issues
The system struggled to track seafarers' documents and contracts, causing administrative inefficiencies and compliance risks.
7.
Inadequate Fleet Visibility
The system provided inadequate visibility into vessel and fleet management, hindering effective monitoring and decision-making.
8.
Manual Payroll Processes
Time-consuming manual processes for managing crew wages and payroll led to inefficiencies and increased the risk of errors.
Response
We collaborated with Synergy Marine Group over five years, investing 90,000+ man-hours to develop four core business modules. Our design-led engineering approach created mobile and web applications, achieving seamless digital transformation.
Crew Management
Vessel Management
QHSE (Quality, Health, Safety, Environment)
Portage Bill / Crew Wages