eCommerce App Modernization: Achieving a $6M Seed Round Milestone
Industry
D2C eCommerce
Tech Stack
NextJS + Headless Shopify | Sanity CMS
Website
peepultree.world
Challenges
We developed two distinct products: the Live History India platform and a Headless Shopify site. Each brought its own unique challenges and opportunities.
1.
SEO-Focused Dev
Both products that we built relied heavily on SEO best practices to attract and retain users; one focused on text and video content, and the other on eCommerce.
2.
Codebase Integration
The content platform and the eCommerce store were built separately, not keeping in mind that they would be combined at some point in time. Merging the two involved a lot of intricacies.
3.
Data Migration
Migrating content from the WordPress platform to the new tech stack involved a content audit, developing custom migration scripts, and rigorous testing to ensure data accuracy and consistency.
4.
UX Consistency
Providing a seamless and consistent UX across the merged platforms was vital to its success. Both platforms were built keeping different user personas in mind.
5.
Scalability & Performance
The unified platform had to be prepared to handle the sudden rise in traffic because of the marketing and PR efforts. This had to be done in a cost effective manner as well.
Solution
We created a unified platform that was able to place the product at the intersection of content and commerce. Since the brand was selling high-end artisanal products, the overall execution had to be in line for the new age customer to put faith into the brand. We also took on UX interviews and incorporated feedback to continually improve the product alongside a design sprint.
UI/UX Audit & Design
Performance & SEO Focused
Responsive Design
Headless Shopify Integration
Deliverables
Intuitive Search
We implemented a search engine, powered by Algolia, that offers comprehensive search results, including suggested stories, featured topics and products.
Paywalled Content
A recurrent subscription-based payment model was incorporated that allowed access to premium content only to subscribed users.
Data migration
We conducted a comprehensive content audit, developed custom migration scripts, and performed thorough testing to ensure data accuracy and consistency during the migration.
Unified codebase
A comprehensive code audit led to a Next.js migration plan. We refactored code gradually, leveraging version control, CI, and rigorous testing for a seamless transition.
Data security and privacy compliance
Robust authentication, industry-standard payment gateways, and encryption protected users and transactions. Regular audits ensured GDPR & privacy compliance.
Deployment and DevOps
We automated builds and deployments with a CI/CD pipeline. To ensure consistent environments, we implemented Git-enabled version control and containerization with Docker.
in media
$6M
Funding
Received on Jan 23, in <60 days after our launch
25%
Page Load Speed
Improved compared to the Shopify site that existed
90%
Traffic Increase
Organic Traffic improved in the same month we launched
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