eCommerce App Modernization: Achieving a $6M Seed Round Milestone
$6M
Funding Received on Jan 23, in <60 days after our launch
25%
Page Load Speed Improved compared to the Shopify site that existed
90%
Organic traffic improved in the same month we launched
Marketplace & Digital Platform for Indian Artisanal Goods
Peepultree approached us to revamp its content-led digital journalism platform; we migrated from WordPress to a modern tech stack.
Eight months later, we were again tasked to integrate their Shopify store into the product that we had developed prior.
Challenges
Both products that we built relied heavily on SEO best practices to attract and retain users; one focused on text and video content, and the other on eCommerce.
Both products that we built relied heavily on SEO best practices to attract and retain users; one focused on text and video content, and the other on eCommerce.
Both products that we built relied heavily on SEO best practices to attract and retain users; one focused on text and video content, and the other on eCommerce.
Both products that we built relied heavily on SEO best practices to attract and retain users; one focused on text and video content, and the other on eCommerce.
Both products that we built relied heavily on SEO best practices to attract and retain users; one focused on text and video content, and the other on eCommerce.
SEO-Focused Development
Codebase Integration
Data Migration
UX Consistency
Scalability & Performance
SEO-Focused Development
Both products that we built relied heavily on SEO best practices to attract and retain users; one focused on text and video content, and the other on eCommerce.
Solution
We created a unified platform that was able to place the product at the intersection of content and commerce. Since the brand was selling high-end artisanal products, the overall execution had to be in line for the new age customer to put faith into the brand. We also took on UX interviews and incorporated feedback to continually improve the product alongside a design sprint.
UI/UX Audit & Design
Performance & SEO Focused
Responsive Design
Headless Shopify Integration
Deliverables
Intuitive Search
We implemented a search engine, powered by Algolia, that offers comprehensive search results, including suggested stories, featured topics and products.
PaywalledContent
A recurrent subscription-based payment model was incorporated that allowed access to premium content only to subscribed users.
Data migration
We conducted a comprehensive content audit, developed custom migration scripts, and performed thorough testing to ensure data accuracy and consistency during the migration.
Unified codebase
A comprehensive code audit led to a Next.js migration plan. We refactored code gradually, leveraging version control, CI, and rigorous testing for a seamless transition.
Data security and privacy compliance
Robust authentication, industry-standard payment gateways, and encryption protected users and transactions. Regular audits ensured GDPR & privacy compliance.
Deployment and DevOps
We automated builds and deployments with a CI/CD pipeline. To ensure consistent environments, we implemented Git-enabled version control and containerization with Docker.
